From Yesterday to
Today Selen Kozmetik
We are embarking on a journey from past to future with brands that have left their mark on the cosmetics world since our establishment.
Operating in the Turkish cosmetics sector since 1997, Selen Kozmetik brings innovative personal care products to consumers and offers the highest quality products to meet their needs.
Selen Kozmetik, which added value to the sector with its importer identity in the early years, successfully represents the Turkish cosmetics sector in the international arena with URBAN Care, which it started to produce in 2013.
Selen Kozmetik, which attaches importance to winning and growing together with all its stakeholders, especially its employees, is determinedly moving forward with the principle of being beneficial to society, economy and the environment.
Selen Kozmetik continues its steady and social benefit-oriented growth with its leading and competitive brands in categories.
Mini Pazar
In 1987, Bülent Yorgun joined the management of 'Mini Pazar', the largest cosmetics distribution company of the period. He held this position until 1997.
In 1997, she founded Selen Kozmetik to bring innovative personal care brands to Turkish consumers. With this move,
Product Import
In the same year, imports of cosmetic products from many countries, particularly Europe, Canada and the United States, began into the Turkish market.
As of 2013, with its own brand URBAN Care, Selen Kozmetik became one of the world brands with its innovative and dynamic marketing activities.
Export Step
Following the successful momentum it achieved in Turkey, it stepped into exports in 2015.
First Turkish Brand
Due to its success in chain cosmetics stores, it was the first Turkish brand to launch in international cosmetics stores such as Watsons, Rossmann and Etos in countries such as Singapore, the Netherlands, the Philippines and Germany.
13 Major Awards
Winner of 13 major awards, URBAN Care is one of the best-selling products in personal care stores such as Gratis, Watsons and Rossmann with more than 90 products.