From day one, we have taken all our strength from women, because our priority is to offer practical and effective solutions that women who take care of their personal care can use in their busy lives!
While focusing on people, we have also adopted the principle of respect for nature, animals and vegan understanding!
We aim to create conscious consumers by offering different beauty and personal care opportunities with URBAN Care, which we have created under the roof of Selen Cosmetics, HAWAIIAN Tropic, which we have Turkey Distributorship, and our Private Label products that we produce for Turkey's leading discount market chains.