CEO Message

Selen Cosmetics, founded by our founder Bülent Yorgun in 1997, initially took on the distribution of a Canadian cosmetic company in Turkey and the Middle East. However, our experience in the industry and the direction shown by the market allowed us to invest in our own brand. With the aim of providing practical and effective solutions for urban women who prioritize personal care amidst their busy lifestyles, we created the URBAN Care brand.

URBAN Care quickly gained attention from its inception with its natural and eco-friendly product content, striking packaging, and effective communication. We have continued to grow rapidly, carrying this enthusiasm forward each day. Besides surpassing established brands in the Turkish market, we proudly established our brand in nearly 40 countries among global giants.

With URBAN Care, we have written and continue to write a beautiful success story that inspires young people . Starting our journey with hair care products, we aim to become a personal care brand. We continuously develop our product family in line with user expectations and the opportunities presented by the market. As a brand that is open to innovation, bold, and pushes boundaries, we empower users' lifestyles and continue to grow every day. By adding new categories to our brand, we aim to replicate our success in hair care in other areas as well. We spare no effort to make necessary investments in all areas to achieve these goals.

In this era where sustainability is emphasized both in terms of content and packaging in the cosmetics industry, we work to reduce our environmental impact as a brand that has shown sensitivity to this issue since day one. By keeping up with the rhythm of sustainability, we protect nature and bring beauty to the future. By making sustainability a manifesto of our lifestyle, we aim to take new steps to offer clean and nature-friendly products with 100% recycled packaging in the medium term. We continue on our path by strengthening our connection with consumers in this regard.

While taking Selen Cosmetics' success further with URBAN Care, our greatest strength comes from our employees who share the same belief and our customers who always make us feel supported. With their support, we aim to enhance our success with innovative products, expanding markets, and commitments to sustainability, maintaining our leadership in the industry. We aim to lead in this exciting journey because we know that beauty is not just a choice, but a lifestyle.